Tuesday, April 1, 2014

Misdirected


                     In this project I contrasted the advertisements for some popular technological devices with real pictures of people actually using them. The contrast showed some misdirection that occurs within the advertisements. People seem to be entirely consumed by there phones and other devices. They use technology as a window to distract themselves from their own lives, and to become disengaged from the people they are with. In the movie Rear Window, the main character does the same thing. He uses his neighbors lives as a way to disengage from those who are around him. In the same way, we stare at our phones and create a world within them that allows us disengage from the people and events around us.
                    The order of the pictures is intended to progress through the different ways the advertisements entice us, and the ways those enticements actually play out in the real world. It begins with  love and entertainment, and then moves to revolution and life companion. Overall, the order just allows comparisons between the advertisements and corresponding pictures.










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